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Getting Started in Real Estate Wholesaling: How to Wholesale Real Estate

What is Real Estate Wholesaling?Real estate wholesaling is a popular investment strategy, especially for those just starting out in the real estate business. It involves purchasing a property’s contract at a discounted price and then quickly assigning the contract to another investor. Wholesalers can make money without going through the lengthy and costly process of rehabbing properties. While wholesaling has its benefits, there are some drawbacks that potential investors should be aware of before deciding if this type of investment is right for them.

For informational purposes only. Always consult with a licensed real estate professional before proceeding with any real estate transaction.

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What is Real Estate Wholesaling?

Being a wholesaler is a great way to enter the real estate game without committing to a big purchase. The wholesaling process begins with a wholesaler searching for anyone trying to sell their home in need of repairs. Since sellers of distressed properties are often motivated to sell without involving a real estate agent, they may be quick to let the wholesaler buy the property. Then, the wholesaler sells the real estate contract to an investor at a higher price for a fee which often falls between 5% and 10%. This wholesale fee is what the wholesaler makes on the deal.

This process allows investors to acquire properties at lower prices than they would have been able to obtain through traditional methods. It also allows wholesalers to take advantage of short-term deals while still making money on the side. Wholesaling allows sellers and buyers to benefit from real estate transactions without investing huge amounts of time or money. 

Pros and Cons of Wholesale Real Estate

There are many potential benefits to being a wholesaler, but it some drawbacks as well. With a comprehensive understanding of both sides, you can decide whether wholesaling in real estate is right for you.


Investing in this area can be a great way for someone looking to get into the real estate market without making major repairs or spending a large amount of money upfront. Here are some pros of being a wholesaler:

  • Lower initial cost than traditional investments
  • Less financial risk due to no renovation costs and lower initial cost
  • Quicker return on investment due to shorter time frames
  • Ability to wholesale multiple properties at once, increasing potential profits
  • In most cases, a real estate license is not needed

Wholesaling also offers investors the opportunity to learn more about the real estate market and gain valuable experience that they can use when investing in other types of properties down the line.


Despite the potential benefits, some cons can make being a wholesaler more difficult. Without previously building a network of investors, a wholesaler may have difficulty finding a potential buyer. Wholesaling also comes with a lower profit margin than other types of real estate investments due to the smaller amount of money being exchanged upfront.

How to Succeed as a Real Estate Wholesaler

To be a successful real estate wholesaler requires patience, good communication skills, and thorough research to find the right property and figure out the numbers. After sources for potential properties have been identified, it is important to contact the seller in a respectful manner and make sure that all communication is clear and concise. 

It’s best to have a network of reliable real estate investors or cash buyers already established before beginning. The process of finding a buyer should be given just as much research as the property itself. 

When considering whether or not a real estate deal is worth pursuing, certain aspects should be taken into account, such as estimated rehab costs, expected profits after closing costs, and availability of financing options. Once these factors are analyzed thoroughly, then decisions can be made about which deals provide the most potential for success.

Interested in Real Estate Investing? Try Wholesaling

Becoming a real estate wholesaler is a great way for beginners to enter the real estate industry. It can provide profit with minimal risk and costs, but it requires hard work and dedication to be successful. With the right knowledge and guidance, you can become an expert wholesaler and begin generating income in no time. If you’re considering investing in real estate and have done your research about wholesale real estate, don’t hesitate to take the plunge—it could be one of the best decisions you ever make!

For informational purposes only. Always consult with a licensed real estate professional before proceeding with any real estate transaction.

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Jordan Matin
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